Using Instagram camera on smartphone to take pictures of burger sliders.

10 Ways to Improve Instagram Stories for Business Owners

In recent years, Instagram stories have become a powerful tool for businesses to connect with their customers.

According to Instagram, over 500 million people use stories every day. If you’re a business owner looking to improve your Instagram stories, you’re in the right place.

From adding music and stickers to using a picture outline maker (like the one available here ), here is how you can improve your stories and engage with your audience.

Instagram open on smartphone with burger sliders in background

Improve Instagram Stories

  1. Use Interactive Features

Instagram has introduced a range of interactive features to make it easier for businesses to connect with their customers.

The following interactive features are an excellent way to get your customers involved and make your stories more interesting:

  • One of the most popular interactive features of stories is polls. They are an excellent way to engage your audience and get their feedback on different topics or products.
  • Questions are another great way to start a conversation with your audience. You can use this feature to ask your followers questions related to your business, products, or services. When your followers respond, you can use their answers to create content that is tailored to their needs.
  • Quizzes are another exciting way to keep your followers engaged with your brand. You can create quizzes related to your business or industry, which will encourage your followers to participate and learn more.
  • Countdowns are used to create a sense of urgency and excitement around an upcoming event or product launch. You can use countdowns for sales, product launches, or any other event to create hype and keep your followers engaged.
  1. Add Music

Adding music to your stories is a great way to create a more engaging experience for your followers. It can also help you to promote your brand and attract new customers.

You can use Instagram’s built-in music feature to add music to your stories and enhance the overall experience.

  1. Use Stickers

Stickers are a simple but effective way to make your Instagram stories more exciting and interesting. Stickers like emoji sliders, location stickers, and GIFs can add more personality to your stories and make them more visually appealing.

  1. Post Regularly

Posting regular Instagram stories can help you to stay connected with your audience and keep them engaged with your brand.

It’s essential to have a consistent posting schedule and make sure your content is relevant and valuable to your audience.

  1. Use Hashtags

Hashtags are a powerful way to increase your reach and attract new followers on Instagram.

You can use industry-specific hashtags or create your own branded hashtags to build your online community and increase engagement with your followers.

  1. Highlight Your Best Stories

Instagram highlights allow you to showcase the best stories on your profile. It’s a great way to keep your audience engaged and show your brand’s personality and content.

You can use highlights to categorize your stories and make it easier for your followers to find the content they’re interested in.

  1. Collaborate with Other Brands

Collaborating with other brands or influencers in your industry can be an effective way to expand your reach and increase your follower count on Instagram.

You can collaborate on giveaways, campaigns, or events to create more engaging content for your followers and attract new ones.

  1. Offer Exclusive Deals or Promotions

Offering exclusive deals or promotions to your followers is a great way to increase engagement and drive sales. You can use stories to promote your discounts or special offers and keep your audience engaged with your brand.

  1.  Use Instagram Ads

Instagram ads can be a powerful tool for businesses looking to improve their stories’ performance and reach. You can use ads to target specific audiences and promote your brand’s products or services.

Ads are a great way to increase your reach and drive more engagement with your audience.

  1. Use High-Quality Visuals

High-quality visuals are crucial for capturing your audience’s attention and making your Instagram stories more appealing. You should focus on creating visually attractive content that aligns with your brand’s aesthetic and style. 

One effective approach is to create a style guide for your brand that outlines your messaging, tone, and visual guidelines.

This style guide should include specific design elements such as fonts, color palettes, and graphic styles that are unique to your brand.

It should also include the techniques you want to use to create your designs. For example, with Picsart, you can generate AI backgrounds that suit your brand perfectly.

This will ensure that the content is consistent across your brand’s social media channels and will make it easier for your followers to recognize your content.

In conclusion, stories are a powerful way to engage with your customers and promote your brand on social media.

By following the tips mentioned above, you can improve your Instagram stories and make them more visually appealing and engaging for your audience.

With a little creativity and effort, you can use stories to attract new customers and grow your business on social media.