Every shopper loves a good offer, but not every offer is relevant. You’ve likely seen discounts that didn’t match your interests or buying habits and ignored them completely. Today’s customers want savings that make sense.
They don’t want to be blasted with random codes or irrelevant deals. Creating customised product offers is essential.
It can help you increase revenue while building stronger trust with your audience. Keep reading if you want to learn how to offer smarter deals to turn interest into action.
Understand How Shoppers Behave
Before you create any offer, look at how your customers actually shop. What do they browse? How long do they wait before buying? What price points attract them? These patterns help you shape offers that make sense to each individual.
The RevLifter platform helps you to respond to live shopper signals with deals that are personal and timely without over-discounting or wasting your budget.
This is achieved through the use of real-time behavioral data to deliver relevant, targeted promotions.
Think Beyond Percentage Discounts
A 10% discount across the board may not work for every item or shopper. Consider timed offers, multi-buy deals, or free delivery thresholds. These tactics help you steer customer behavior while protecting your margins.
For instance, if a shopper often buys skincare, a buy two, get one free offer on their favourite product line may feel more rewarding than a generic code.
Or if they abandon carts frequently, offering free delivery at a specific spend point can nudge them to complete the purchase.
Avoid Over-Personalizing
While tailored offers are effective, going too far can be risky. If your messages feel overly specific or intrusive, it may turn buyers away.
Keep personalization useful, not creepy. Use browsing habits, previous purchases, and general timing, but steer clear of sensitive data or aggressive targeting.
A good rule is to focus on relevance and not identity. If someone has shown interest in garden tools, offering them a small saving on a best-selling product in that category feels helpful and not invasive.
Test, Measure, and Improve
Not every deal will land well. That’s why testing different offers is important. Vary the type of offer, the timing, and even the language. What works for one customer segment might fall flat with another.
Track your performance over time. Look at conversion rates, average order values, and abandonment rates.
This tells you what’s working and what’s wasting money. You’ll improve the customer experience and also your return on every deal you offer.
Focus on the Long-Term Value
Customised offers aren’t just about the short-term win. They’re about building trust and loyalty. When customers feel understood, they’re more likely to come back.
You’re not just selling a product, but also creating a shopping experience that rewards them personally.
Resist the urge to discount everything. Focus on showing your customers that you pay attention to what they care about. When you do that, even a small incentive can lead to a big result.
Make Every Offer Count
Even though there are various tools you can use, it's your strategy that makes the difference. Customized offers work best when they’re based on real habits, tested often, and designed with clear goals.
When done right, they’ll help you increase sales, protect margins, and keep customers coming back for more.
