What is a press trip?
Also known as a fam trip (short for Familiarization Trip), a press trip is a sponsored trip on behalf of a tourism board, tour operator, airline or other brand representative.
These influencer trips are offered in exchange for contracted media coverage or brand exposure through deliverables produced on the blog and/or social media.
The trips can be for a single influencer, group of bloggers, couples or family.
A fam trip can very often mean simply becoming more familiar with the people behind a brand so you can be better informed with sharing about their product or service.
Have more questions or a trip opportunity? Please reach out so we can discuss a potential partnership!