Disclosure: This post was sponsored by the PLAY-DOH brand from HASBRO as part of an Influencer Activation for Influence Central. I received complimentary products to facilitate my review.

There is nothing like the classic smell of PLAY-DOH to take me right back to my childhood. The distinctive aroma the PLAY-DOH compound gives off as you play and mold is one that lives with you forever. In fact, the brand is celebrating its 60th anniversary and is taking fans on an entirely new colorful, creatable, makeable adventures!



The new PLAY-DOH Town Playsets will feature customizable figures that let children create their own Towns and tell their own stories through imaginative play. Creative storytelling will come alive through the use of figures, characters, and town-themed Playsets and vehicles. A childhood staple since 1956, the PLAY-DOH brand continues to inspire children and artists of all ages!

PLAY-DOH Town Playsets

For Joeli, PLAY-DOH has been a favorite way for her to create since she was 3 years old. Molding the modeling compound into different characters, animals, pretend food and whatever else her imagination may lead her to create, she has found it to be calming and exciting all at once. Her sensory needs are easily filled with every squeeze, while her thoughts run wild through her creations.

PLAY-DOH Town Firehouse

Not to mention, Colby and I, as well as the other kids, love to play and construct with her. It’s a great family fun night activity and Joeli chooses it often. Now with PLAY-DOH Town Playsets, there are new fabulous ways to incorporate creative play and learning into one.

PLAY-DOH Pet Store Playset

We can explore the importance of firefighters and their jobs in the community with the PLAY-DOH Town Firehouse Playset. Then, we can talk about where the firehouse pup may have come from when we add the Pet Store Playset to our adventures. After putting out fires with the water cannon, we can press out pretend soft-serve from the ice cream cone in the Ice Cream Truck Playset — and make deliveries to others in PLAY-DOH Town!

PLAY-DOH TOWN Ice Cream Truck Playset

The possibilities are endless once you let your child’s imagination run free with the new PLAY-DOH Town Playsets. The 60th birthday celebrations will culminate on World PLAY-DOH Day on September 16 — the perfect day to pick up cans of PLAY-DOH compound and squish, mold, and explore the fun sculpting possibilities!