The 3 Perfect Pillars to Promoting Your Childcare Business
A home business can be easier to run because there is a lot less to contend with. A business that relies on parents and children as its clients and customers need to appeal to the parents in a number of ways.
Marketing is something that many childcare businesses can neglect because they believe that their job is purely to look after the children.
But in this ultra-competitive world, there is a lot to be said about marketing.
So what are the best ways to market a childcare business, and what are the most essential investments?
Showing What Makes You Different
Every business needs to communicate its value. Parents want to see why you are better than the other childcare business that is in closer proximity.
When it comes to marketing materials, you’ve got to show parents quickly and effectively what it is that sets you apart. This could mean showing how you hit specific targets or how many children you’ve acquired the services of within the last year.
Information like this needs to be easily digestible. Infographics are an amazing way to help you with this, and this infographic template can show you how to do it.
When you show what makes you different, this is the simplest way to stand out, which could mean that you will be noticed more than your contemporaries.
Encourage Referrals
Marketing is not just about how you promote yourself online, but it’s about word-of-mouth. Parents speak to other parents, and therefore, you want to encourage positive word-of-mouth, where customers are actually motivated to mention your services, but also communicate your value accurately.
There are things that you can do to build a rapport with parents, such as offering rewards, like a free day, or doing something memorable. While a free day may not appeal to every business because of its commercial element, you may benefit more from a discrete approach where you connect with parents.
Many schools now use apps as a way to send work but also provide consistent communication with parents on how their children are doing.
Educate!
Content is pivotal to how you promote yourself. Content builds credibility but also educates your community. And while it can take time to build this credibility, there are plenty of ideas out there that can make a big difference.
You can write a blog or start a video blog. Additionally, you could reach out to local newspapers or magazines. And, of course, you need to share everything on social media.
When it comes to childcare companies on social media, you’ve got to be very careful, especially if you’re sharing images of children. Ensuring that the parents give permission for their child’s image to be shown is one of the most important aspects of social media promotion.
There are plenty of options out there, but a huge part of marketing is about creating visibility and transparency about what you do.