Recently I was invited to attend a conference in New York City. Being one of my favorite places to visit, and the fact that this conference meant embarking on a new niche, I was thrilled to attend. Not to mention, it highlighted the culture I am very proud to call my own.
Being able to travel and explore new avenues is one of the biggest perks of blogging for me. Learning and celebrating within the realm of the blogging realm is both important and essential to growing your online business. Therefore, being invited to LATISM (Latinos in Social Media) conference was such a huge accomplishment for me. Not just the conference, but the Top Latina Bloguera Retreat as well. Being picked to participate was more than an honor.
Founded in 2009, Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community.
LATISM actively engages in digital communities to ensure that online discourse more accurately reflects the rich diversity of thought, heritage and culture in our changing society.
Mission is to empower the Latino community in the areas of Education, Health, Technology and Business through the use of tech innovation and social media.
This conference was unlike any I had attended thus far. Beyond the fact that it was niche based, it was also full of arts, politics, and a celebration of the Latino culture. We watched a ballet performance during breakfast and were given a tour of the United Nations. Amazing opportunities I could have never been given without the invitation.
We stayed at the historic Waldorf Astoria in New York City and I had the most fabulous roommates. Seriously, I do not think I could have learned as much as I did, seen as much of the city as possible between sessions, or been embraced by the Latina blogger community as well as I was without these fabulous women. Unknown Mami, De Su Mama, and Social Savvy Mom became the most amazing friends I could have wished for when I boarded the plane for NYC. Truly blessed by the experience.
As I mentioned, we were able to see the sites of NYC between sessions and parties. It was my first time to see many of the landmark New York locations and was an excellent bonus to the trip.
As a Top Bloguera, my trip was fully sponsored by the incredible line-up of corporations that attended LATISM. One such sponsor was Toyota. The car manufacturer has been the leading automotive brand among the U.S. Hispanic community since 2004. It is no surprise they were once again on hand to support the conference.
In fact, Toyota not only showed up, they were the title sponsor at our LATISM Awards Gala that featured the performers in social media across several categories, including best bloggers in Parenting, Tech and Food, Best Multicultural Campaign, Best Latin Vlogger and many more. It was a fun-filled night of awards, tasty food, and plenty of dancing and laughing.
As Toyota has been marketing to and engaging the Latino community for more than 20 years, the conference offers a unique opportunity to reflect on and draw from that multi-decade commitment… According to data from automotive research firm Polk, Toyota garners more than 16 percent of the U.S. Latino car-buying market, with success driven largely by Toyota’s dedicated efforts to authentically engage with the community.
I, for one, am grateful for Toyota’s dedication to the Latino community and thank them for affording me the opportunity to attend LATISM this year. I cannot wait to see what next year has in store!
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