Dallas Cowboys’ New Frisco World Headquarters and Multi-Use Event Center to Be Called The Ford Center at The Star

Ford Motor Company, the Texas Ford Dealers and the Dallas Cowboys are excited to announce a long-term sponsorship extension and naming rights agreement at the Cowboys’ new Frisco, Texas, World Headquarters, Training Facility and Multi-Use Event Center.  This unique facility, like no other in sports, will proudly carry the Ford name and will be known as The Ford Center at The Star.

Cowboys HQ Frisco - Ford Center at The Star

The Ford Center at The Star

The complex is scheduled to open in the summer of 2016 for the conclusion of Cowboys Training Camp and on-time for the Texas high school football season. Ford and the Texas Ford Dealers will become an integral part of the partnership between the Cowboys, the City of Frisco and the Frisco Independent School District.

This partnership with Ford Motor Company and the North Texas Ford Dealers will take this facility to the next level,” said Cowboys Chief Operating Officer Stephen Jones. “The Cowboys are thrilled to continue this next chapter with our friends at Ford.”

Ford and our Texas Ford Dealers strive to contribute and give back in meaningful ways to the communities where we live and work,” said Greg Wood, Regional Manager for Ford’s Dallas Region. “Ford is proud to be part of this incredible project between the Cowboys and the students and citizens of the City of Frisco. This relationship supports our community involvement focus.  The Cowboys are a world-class organization on and off the field. America’s Team and America’s number one selling vehicle brand are the perfect match.”

As the official world headquarters of the Dallas Cowboys, The Ford Center at The Star is built tough. In addition to serving as the home to the entire football operations and practice fields, The Ford Center at The Star will also include a multipurpose, 12,000 seat, indoor stadium that will provide facilities for use by the Cowboys, City of Frisco and Frisco ISD football and soccer games and other sports, athletic, academic, fine arts and entertainment events.

We welcome Ford Motor Company to the Frisco family,” said Mayor Maher Maso. “When we committed to the public-private partnership, we were confident the best was yet to come. This is another great example of the caliber of new businesses drawn to this unique project and the synergy surrounding it since the day it was announced. With every milestone we meet, our excitement grows. The Ford Center at The Star will create jobs, boost tourism, plus enhance entertainment and economic development benefiting our residents. But perhaps most importantly, it will showcase Frisco students, giving them opportunities of a lifetime. We can’t wait.

With each milestone in this project, we celebrate the partnership and feel the excitement and anticipation that is growing daily,” said Richard Wilkinson, Deputy Superintendent for Business Services for Frisco ISD. “This time next year, we will be cheering on our students as they perform and compete in this world-class facility, and the community will be welcoming the Cowboys to their new home. As this announcement brings another member to the table, we know it only enhances the many opportunities and successes our students will enjoy through this ongoing relationship.”


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