The customer experience is make or break for businesses. If people have a great experience with your business, they’ll be back again and again. But if they have a terrible experience, you will get a poor reputation and struggle to get repeat customers.
For huge businesses, managing the customer experience is easier because they have the resources.
Massive ecommerce companies like Amazon have the money and the employees to offer next-day delivery on everything. They have people all around the world to answer customer inquiries and deal with complaints too.
How are you supposed to compete with that if you are running the business from home on your own?
A lot of home-based business owners assume that they will always fall behind with the customer experience, but that doesn’t have to be the case.
These are some of the best customer experience tips for home-based businesses.
Create A Personal Experience
Your small business actually has some advantages over your large competitors. Even though they have more resources, your home business can offer a more personal experience because you have a smaller customer base and you can dedicate more time to them.
This is a huge bonus and a lot of people don’t like the idea of dealing with big businesses that don’t value their individual customers. So, you should lean into this and make sure that you always offer a personal experience.
Simple things like using their name on emails are effective, but any business can do that. Taking the time to answer your customer’s questions and going above and beyond to help them shows them that you really value them.
This personal experience will set you apart from your competitors and keep customers coming back over and over.
Improve Your Shipping Process
Quick delivery is a big part of the customer experience these days. If you want to compete with the big guys, you need to be able to offer people same-day delivery or something close.
For home-based businesses, this is often easier than you think but it can be expensive, so you need to find a balance.
When you are setting up your delivery process, look for low shipping quotes for SMB and always compare a lot of different options so you can get the best service for a reasonable price.
If you can make some savings, those can be passed onto the customer, which is always a bonus.
Use Virtual Assistants
Virtual assistants are the perfect solution for home-based businesses because they can take care of your customer experience with minimal input from you.
When you are busy running your business, it’s hard to answer hundreds of emails and phone calls every day. If you rely on virtual assistants to help you, response times will be much faster and customers will have their problems dealt with efficiently.
Having a big team of people to answer the phone and respond to emails also makes your business look more professional because it gives the impression that you’re much larger than you are.
If you run your business from home, you might be worried that you can never match the customer experience of big companies, but that’s not true.
If you follow these simple tips, you can make sure that every customer has an amazing experience.