What is a
Sponsored posts are advertorials written in a more targeted language to fit the audience of the creators audience.
It is written in a real-life application setting in order to appeal to the reader in a more natural, organic way.
Examples of Sponsored Content
- Blog Post
- Instagram Grid Posts
- Instagram Stories/Reels
- Sponsored Tweets
- Sponsored Pins
- Facebook Posts/Stories
- YouTube videos
- TikTok Videos
- And more!
Why Sponsored Posts?
Not a Sales Pitch
Reading a story about how someone else uses a product or service in their own life is more appealing than a traditional ad.
Content creators narrate their stories and media to engage their audience. This creates relevancy and interest.
Influencers spend years building trust with their readers. This creates a closer relationship and more believable commentary.
Let’s face it, the newer generations are less likely to respond to traditional ads. An Instagram post draws more eyes.
What others say:
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