What is a

SPONSORED POST?

Sponsored posts are advertorials written in a more targeted language to fit the audience of the creators audience.

It is written in a real-life application setting in order to appeal to the reader in a more natural, organic way.

Examples of Sponsored Content

  • Blog Post
  • Listicles
  • Videos
  • Photos
  • Instagram Grid Posts
  • Instagram Stories/Reels
  • Sponsored Tweets
  • Sponsored Pins
  • Facebook Posts/Stories
  • YouTube videos
  • TikTok Videos
  • And more!

Why Sponsored Posts?

Not a Sales Pitch

Reading a story about how someone else uses a product or service in their own life is more appealing than a traditional ad.

Higher Engagement

Content creators narrate their stories and media to engage their audience. This creates relevancy and interest.

More Trustworthy

Influencers spend years building trust with their readers. This creates a closer relationship and more believable commentary.

Better Performance

Let’s face it, the newer generations are less likely to respond to traditional ads. An Instagram post draws more eyes.

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