There was so much information to take in as we concluded Bloggy Con on Friday with more great speakers. Here are some “take-away” nuggets of information…

Debba Haupert from Girlfriendology {@girlfriendology} “Blog Squads: Using Your Power Together for Good” keynotes:

  • Women excel in collaboration – why not use it to reach our goals?
  • Blog Squad/Tribe: like-minded bloggers who support each other’s success
  • Collaboration + Support = Success; Together we accomplish so much more
  • Share your business/blog goals with your blog squad – they’ll help you reach them!
  • Define and agree on expectations; then promote each other
  • Partner with blogger{s} in your Blog Squad to reach your goals and be accountable
  • Communication and shared expectations are vital to Blog Squad ability to succeed

Hollee Temple of The New Perfect {@holleeinbalance} “Legal Aspects of Your Blog” keynotes:

  • Defamation: false & unprivileged statement of fact that is harmful to someone’s reputation
  • Avoid saying negative stuff that can result in a lawsuit!
  • Comments: if you publish a defamator comment you can be held responsible for its contents. There may be some “Section 230” protection as well as some insurance options available to you.
  • Communications Decency Act Section 230: “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.
  • Can include a wide range of legal claims and there are some limitations. In doubt? Call a lawyer.
  • Copyright concerns: easy to copyright {copyright.gov}; need to register if looking to sue; exclusive right to distribute your work
  • Ask other’s permission first; add a link back second
  • Creative Commons License: some rights reserved; Lets you share, Lets you use
  • Steps to take if someone steals your content: Verify and document copying {screenshots}, send a “nice” email, try a “Cease & Desist” letter, have an attorney draw up a DMCA {take-down notification}
  • Trademarks: you can not use someone else’s TM to sell your competing products
  • FTC regulations: know the rules; play by the rules, no problem! If you have received compensation, DISCLOSE!
  • If you paid for the product/service, FTC does not apply
  • Legal issues: if your blog becomes a business, invest in an attorney!

Nathan Engels of We Use Coupons {@weusecoupons} “Merchandising in Social Media” keynotes:

  • Affiliate programs: Pay per Lead, Pay per Sale
  • Adsense: be sure to follow TOU; post ads above and below posts {research best options for your site}; placement is everything!
  • Give the reader an exit page {somewhere to go once they are done reading}
  • Ad Networks: check for exclusivity, position guarantee, and stipulations
  • Private Ads: value your space; use contracts; collect payment upfront; do not publicize amount received
  • Make sure you have a contact page and Media Kit available
  • Sponsored post: good starting amount is $75; charge less for pre-written posts; reword pre-written post to match your blog personality
  • Resources: ProBlogger, John Chow, Smart Passive Income, Google AdSense Blog, AdSense YouTube Channel

Amy Tobin of Amy’s Table {@AmyTobinCinci} Closing keynotes:

  • Am I giving back… or is it all about me?
  • Falling in? Swim ashore!
  • Vision without execution is hallucination.” ~Thomas A. Edison
  • “Those who don’t believe in magic will never find it.” ~Roald Dahl {It’s all about what you see!}
  • What is your one word? {hers was “joy”}
  • Don’t be in it for the check… the check will come.
  • What would you feel if you won the lottery? Now, what else makes you feel that way? Do that and you can now feel like you just won the lottery! 🙂
  • Over deliver and let them know what you did
  • Understand others’ point of views. Look at a coffee cup and ask, “What side of the cup is the handle on?” Who is right? Wrong? Does it matter?
  • The conventional definition of management is getting work done through people, but real management is developing people through work.” ~ Agha Hasan Abedi
  • Lead with kindness, generosity, and empowerment
  • “Move ’em in, move ’em up, bring ’em down, Rawhide!”

What a day! Debba Haupert is such a powerful speaker. Hollee Temple delivered an amazing “Law Degree in an Hour” crash course.

Plus, Jake attended the last two sessions with me and we got to meet two awesome, incredibly nice celebrities… and I was all excited when talking to Nathan and he said, “Oh yeah, I read that on your blog!

Aaaahhhh! He read my blog?!

The conference was definitely worth the 21 hour drive from Texas and I am looking forward to next year!

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